Kōjittoku: The Ten Virtues of Incense

Kankaku Kishin – Fragrance resonates with spirits and deities, fostering a sacred connection.


Seijō Shinshin – Purifies both body and mind, bringing clarity and peace.


Nōfutsu Owai – Dispels negative energy and impurities, creating a harmonious space.


Nōkaku Suimin – Awakens alertness and clears drowsiness, encouraging focus.


Seichū Jōyū – Friendships are nurtured in moments of stillness and tranquility.


Jinri Yukan – Offers peace amidst the busyness of life, grounding the spirit.


Taji Fuen – The joy of incense never fades, no matter how often it’s used.

Kyūzō Fukyū – Incense can be preserved over time without losing its essence or quality.


Jōyō Mushō – Safe for daily use, bringing consistent peace without harm.


Ren’nō Ekijin – High-quality incense enriches both oneself and others, offering a shared sense of calm.


These virtues invite you to embrace the ancient art of incense, allowing its essence to calm your mind, purify your surroundings, and connect you with the deeper rhythms of life.